Comparison
watsi vs EasyBroker
This is not a comparison between two similar things, and it is worth saying so before anything else: EasyBroker and watsi solve different halves of the same business. EasyBroker organises and publishes your inventory — it is a real-estate CRM and also the owner of the Pincali portal — and watsi handles the prospect that inventory produces. A lot of people who compare them actually need both.
EasyBroker describes itself as “The #1 Real-Estate CRM in Mexico” — our translation of its own wording. Its website, reviewed on September 24, 2026.
We did not find an AI agent published by EasyBroker. These are the pages we reviewed on September 24, 2026: www.easybroker.com, www.easybroker.com/planes, www.easybroker.com/us.
Is it built for real-estate agencies?
watsi
Yes, and only for that.
EasyBroker
Yes, and for longer: it presents itself as “The #1 Real-Estate CRM in Mexico”, and the whole product revolves around the inventory and the advisor.
How does it profile a prospect?
watsi
With a conversation: budget, area, type of transaction and payment method, and whatever comes out of it is written on the record.
EasyBroker
Its product and plan pages do not describe automatic prospect profiling; they describe property management, a sales pipeline and comparative market analysis. The one qualifying is the advisor.
Who does the setup?
watsi
A watsi operator builds the agent and you connect your WhatsApp.
EasyBroker
You use it yourself from day one like any CRM: you register properties and advisors and start publishing.
Where do the leads come from?
watsi
From your own WhatsApp number, wherever the prospect came from: a portal, an ad or your yard sign.
EasyBroker
This is its strong ground: one click publishes to Inmuebles24, Propiedades.com, Mercado Libre, Vivanuncios and Lamudi, among more than ten portals, and it also runs a portal of its own, Pincali.
How do you pay for it?
watsi
A public price in Mexican pesos, VAT included, on our pricing page.
EasyBroker
It publishes its plans openly — Colaborador, Emprendedor, Independiente, Agencia and Personalizado — on its own page. Check them there.
When to choose EasyBroker
If your problem is that the inventory lives in spreadsheets and publishing to the portals costs you a whole afternoon, EasyBroker is the better of the two with no argument: that is exactly what it does, it does it better than anyone in Mexico and watsi does not even try. In fact it is worth putting it the opposite way round from how it is usually framed: EasyBroker and watsi barely get in the way of each other, because one publishes the inventory and the other handles whoever writes in.
If what you are after is not this comparison but what to use instead of EasyBroker: 5 alternatives to EasyBroker for real-estate agencies, each with the case where it wins.
Frequently asked questions
Does EasyBroker have an AI agent for WhatsApp?
Checked on 24 September 2026 on its public website — the Spanish home page, the English page and the plans page — EasyBroker does not publish any AI agent or WhatsApp chatbot of its own. It does let you share listings over WhatsApp by hand. Watch out for one detail that causes confusion: “EasyBroker Assistant” exists, but it is a Chrome extension for syncing properties with Inmuebles24, not an artificial-intelligence assistant.
Are EasyBroker and Pincali the same thing?
They are two faces of the same company: Pincali is a property portal for the public, and its own footer is signed by EasyBroker. That is why EasyBroker is both the advisor CRM and a portal where those listings appear.
Can I use EasyBroker and watsi at the same time?
They are products for different halves — one organises and publishes the inventory, the other answers and books the prospect — so they are not competing for the same space. What watsi does not do is sync with your EasyBroker portfolio; the inventory it works with lives inside watsi.
On pricing: we do not publish the EasyBroker figures here, because they change and we do not control them. Check them on its own page. The watsi ones are on our pricing page, in pesos and with VAT included.