Comparison
watsi vs Kommo
Kommo is a sales CRM with messaging built in, and it is good at that. The real comparison is not “CRM against CRM”, but how much configuration work is left on your side before the system starts selling.
Kommo describes itself as “AI CRM for sales & messaging automation”. Its website, reviewed on September 16, 2026.
What do you get on day one?
watsi
An agent that already knows how a property is sold: what to ask, what to qualify and when to offer a viewing.
Kommo
A CRM with pipelines, automations and AI agents that you model to your process. More control, and more work up front.
How does the CRM get filled in?
watsi
On its own, out of the conversation: the profiling the agent does is what ends up on the contact record.
Kommo
With the fields and the rules you define. Kommo also advertises a Copilot that analyses where leads drop off and recommends follow-ups.
How real-estate-specific is it?
watsi
It is the only vertical the product has.
Kommo
It is a horizontal CRM: it gets used in real estate the way it gets used in any other sector, by adapting it.
When to choose Kommo
If your sales process is particular and you want to model it yourself, Kommo is the better of the two: its pipeline builder is more flexible than anything watsi will let you touch, precisely because watsi arrives with an opinion. And if you sell something that is not real estate, the decision is clearer still.
If what you are after is not this comparison but what to use instead of Kommo: 5 alternatives to Kommo for real-estate agencies, each with the case where it wins.
Frequently asked questions
Does Kommo work for real-estate agencies?
Yes, as the horizontal CRM it is: you adapt it to the sector by configuring it. The difference with watsi is the starting point — in Kommo you model the real-estate process yourself, in watsi it is already in place.
Does Kommo have an AI agent?
Yes. It advertises “Kommo AI” with an AI agent for answering frequent questions, a Copilot that analyses where leads drop off and a booking agent. The comparison is not about who has AI.
Which one is faster to set up?
watsi, because it brings fewer decisions to make: it arrives with the real-estate process already defined. That same reason is what makes Kommo the better option if what you want is to define it yourself.
On pricing: we do not publish the Kommo figures here, because they change and we do not control them. Check them on its own page. The watsi ones are on our pricing page, in pesos and with VAT included.