Inmuebles24 leads on WhatsApp: from the portal email to the first message in minutes
Yoshua HernándezCofundador de watsi
To answer Inmuebles24 leads on WhatsApp within minutes, turn every portal notification into a direct message: open the email or the Inmuebles24 or Lamudi dashboard, take the name, phone number and listing, and write on WhatsApp with a message that names that property and asks one question. Assign one owner per shift and log the source in your CRM so you can measure each portal.
How does an Inmuebles24 or Lamudi lead reach your agency?
When someone requests information on a listing, the portal stores the contact in its dashboard and emails you a notification with what the prospect entered: name, phone, email, their message and the property they viewed. That email is where the whole workflow starts.
The problem is that it lands in an inbox nobody watches as closely as WhatsApp. Meanwhile, the prospect left their number on three or four listings and replies to the first agent who writes. If your listing shows your number, some prospects message you directly on WhatsApp; this guide is for the ones who arrive through forms and email, which are the ones that go cold.
Why reply on WhatsApp instead of email?
Because a portal prospect is searching right now, on their phone, and comparing options at the same time. An email reply competes with promotions and notifications; a WhatsApp message with their name and the property they viewed gets read. The conversation also stays in the channel where you will later send photos, the location and the visit confirmation.
How do you move a portal lead to WhatsApp, step by step?
- Centralize notifications. Use one inbox for every portal, such as
leads@youragency.com, and share access with the coordinator. - Set who replies and how fast. One owner per shift and a clear rule: during business hours, no lead waits more than fifteen minutes for a first message.
- Open the chat without saving the contact. Build the link
wa.me/52XXXXXXXXXX: country code (52 for Mexico) plus the ten digits, no spaces or symbols. - Send a first message that proves you read their request. Their name, the exact property, the portal and one question.
- Log the lead with its source. Tag the contact in your CRM with the portal and the listing.
- Aim for a visit or a clear no. Both answers are useful; silence is not.
A first message that works
Hi Mariana, this is Luis from Inmobiliaria Norte. I saw you asked about the 2-bedroom apartment in Narvarte we listed on Inmuebles24. It is still available. Are you looking to live there or to invest?
It works because it says who you are, names the property and the portal, and ends with an easy question. Save the full listing sheet and photos for when they reply. If you send it many times a day, save it as a quick reply: here is how to use WhatsApp quick replies with your CRM.
Which parts of the workflow can be connected or automated?
Copying data from the email and building the link is what eats time when dozens of leads arrive each week. Before automating, check watsi.ai integrations to see which portals and tools connect directly today, including the pages for Inmuebles24 and Lamudi. If your portal is listed, leads arrive without copy and paste. If not, the workflow above remains the foundation.
From day one, use a real-estate CRM with WhatsApp that ties each conversation to the contact, the property and the source portal, so the history stays with the team when an agent changes shifts or leaves. For leads that arrive at night or on weekends, an AI agent on WhatsApp can send the first message and qualify the prospect until an agent steps in.
How do you know which portal brings the best leads?
| Metric | What it tells you | How to calculate it |
|---|---|---|
| Time to first message | How fast your team replies | First WhatsApp time minus portal notification time |
| Reply rate | Whether leads are real and interested | Leads who reply divided by leads contacted |
| Visits booked | Whether the portal brings buyers | Visits divided by portal leads |
Review these monthly to decide where next month's featured listings go. A high reply rate with few visits points to the conversation, not the portal.
What mistakes lose portal leads?
- Notifications going to each agent's personal email, so nobody sees the total.
- Generic replies that make the prospect repeat what they already wrote.
- Cold calls before a WhatsApp message.
- Not logging the source portal.
- Replying days late without acknowledging it; own the delay and offer two visit times.
What is watsi.ai
watsi.ai is a platform of conversational AI agents for WhatsApp, Instagram, Messenger and the web, used by real-estate agencies in Mexico and Latin America to answer, qualify leads and book viewings 24/7.
Try watsi for free at watsi.ai — your agent answers, qualifies and books viewings on WhatsApp.